Digital tools have indeed revolutionized business processes. Today, we can plan and optimize human resources, connect the various departments or even streamline employee communication using the software. Still, if there is a sector that digital tools have genuinely transformed, it is good. Marketing. With the tools of marketing automation, you can generate automatic leads and increase your sales with ease. Explanations.

Marketing Automation, A Strategic Tool

Marketing automation is based on the processing capacities of digital tools to allow companies to generate automatic leads using specialized software. For companies, this is an excellent opportunity to streamline their processes, limit teams’ mobilization for daunting and time-consuming tasks and, therefore, ultimately, improve the quality of customer relations while increasing turnover. Business.

Not only does marketing automation free up time for your employees, but it also allows you to refine your marketing campaigns by very explicitly targeting groups of individuals according to their profile, their behavior on your various websites or simply their interactions with your chatbots. Therefore, this tool is at the service of the reputation of your company, of increasing its catchment area and increasing its sales.

Generate Automatic Leads And Increase Sales Figures

To create an effective marketing automation strategy, you need to use the right levers. To do this, it is essential to know how to select the right tool. There is a wide variety of them on the web. Some require some knowledge of computer coding, but most are turnkey solutions delivered with a support service that allows configuration and maintenance tailored to your needs.

To generate automatic leads, and therefore to advance the status of simple visitors to your sites towards potential customers, multiple levers are used by marketing automation software. We think in particular of the sending of personalized emails, web tracking, webinars or even download forms accessible via your landing pages. In the next paragraph, you will present several available solutions.

Practical Tools For Your Marketing Success

Marketo is undoubtedly one of the complete tools for generating automatic leads. It allows you to automate personalized marketing emails, attract your customers to your online store or identify and prioritize the most suitable channels to convert your leads. It is nevertheless quite expensive and will not necessarily be ideal for small structures. Hubspot is more flexible because, not content with facilitating the connection between 4 different software, it also offers a free version.

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A marketing channel may work great for one type of business and bad for another type. That’s why you have to test them out and choose the right one for you. The most interesting thing yet is that all of these platforms are developed with the use of Artificial Intelligence (or AI).

If you’re looking for a short-time solution, then Ads are the right answer for you. They’re fast and efficient, the conversion rate is decent and it can bring you lots of revenue. For this, you have to call the marketing experts who specialize in Facebook, Instagram, LinkedIn, Pinterest or Google Ads. Those are the most popular channels. However, as we said before, Facebook Ads may not work for your industry at all so don’t be disappointed if the results don’t meet your expectations.

For the long-run solutions, we recommend getting organic (non-paid) traffic. This implies social media traffic (unpaid social media traffic) and organic Google traffic. The first one involves posting high-quality content, content which your followers can’t help sharing. As for the SEO part, there are many factors you should take into consideration and apply before you can even begin to think of ranking on any search engine.

The first step to having success with Internet Marketing is to have a website. You should get a good hosting provider right from the start and choose a domain name, which users will recognize and search for later. As for the hosting providers, there are tons of great companies out there which supply top quality services, for instance , GoDaddy.  Once you’ve got these two steps found out , you’ll begin creating your site.

We recommend you choosing WordPress for the construction of your dream, because it is simple to use and you can do it yourself. The most used builder is Elementor, because of its ease to use. There are many addons for Elementor, but be careful which ones you choose to install, because many of them can break your site.

Then you should perform an audit for your site to see what errors you have on it & solve them. Remember that your users’ experience is the most crucial part of your SEO process so keep this in mind when you solve the errors. “Our client, our lord”.

Even in PPC they take into consideration this and they take it very seriously. That’s why PPC campaigns have a quality score component which focuses on your landing page’s experience and effectiveness. As Placebo would “say”, “without users I’m nothing”.

In conclusion, Internet Marketing can incredibly speed up your journey of success. If you want short-time solutions, you can go for the PPC strategies, but these tend to be a little pricey. Otherwise, definitely hire an SEO agency, which is more beneficial in the long run. Also remember that AI is the one that made it possible for Internet Marketers to have a job of this kind. Now that you know more about Internet Marketing, you can start your AI journey and deep learning training with a gpu rent online service!

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What Is Marketing Automation

Marketing automation refers to the use of software to automate a set of repetitive actions. These typically include emails, social media activity, and other actions taken on websites.

Whether it’s a welcome email after creating an account, a thank you email after a purchase, an email to wish your customers a happy birthday, these actions are triggered afterward. Certain behavior on the part of your customers or prospects. Marketing automation doesn’t just stop with emails, although that is its most common use.

In B2B marketing, the tool is mainly used to automate marketing e-mail campaigns to recruit qualified prospects and to support them throughout their purchasing journey.

How Does It Work

The system is based on user behavior to categorize them according to criteria and scenarios to send them targeted messages.

Internet users’ behavior can be assessed in several ways: by analyzing their browsing on the website, their reaction to your email, or their behavior about your publications on the networks. Depending on the behavior of Internet users, the marketing content will be adapted using the software.

What happens next depends on your goals. Several actions are possible thanks to marketing automation. Some systems allow you to set up automated links with networks, by inviting a customer who has uploaded content to your site to follow you on LinkedIn, for example.

In the context of a long sales cycle, lead nurturing campaigns are often set up which consists of supplying the prospect with relevant information to support him throughout the buying process.

Another concept that you might find useful to know about is progressive profiling. Indeed, marketing automation makes it possible to constantly feed the information that you have on Internet users to identify them gradually.

What Are The Advantages

The result of good use of marketing automation is, first of all, a saving of time and efficiency which can be beneficial to you. Getting rid of the repetitive tasks that annoy you daily is an undeniable advantage.

Thanks to the study of the behavior of prospects, you will be able to better identify them and contact them at the best time and thus put all the chances on your side to convert them into customers.

Generally, marketing automation can also increase revenues. Thanks to automation, you will no longer choose your leads thanks to your intuition, but thanks to a study of their behavior. You will, therefore, have a better ROI from the actions you take towards your customers and prospects.

Why Integrate Marketing Automation Into Your Marketing Strategy

Just think about how much profit you can get from it. This tool has many advantages.

Still, think about it before you jump into marketing automation. The usefulness of this approach depends on what you are looking for and obviously on your activity.

Also, consider adopting the use of this automation to your needs. There are many software programs with different functionalities to help you set up marketing automation. It’s up to you to choose the one that suits you best.

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