One of the reasons why Twitter is so popular is because it allows users to follow and chat with all kinds of people, whether they are anonymous people, celebrities, famous people or great executives of the leading companies on the international scene. Furthermore, Twitter has also become the best place to receive news from different sources quickly.

Tricks For Twitter 2.0

Although it seems like an easy tool on paper, there are many hidden features in Twitter that most users don’t even know about. If you don’t want to be one of those users, take a look at these new Twitter tricks that go beyond the ones we showed you a few weeks ago.

Enable Dark Mode

The dark mode is one of the significant innovations that have come in 2020 to operating systems and applications. In both iOS and Android, it is quite simple to change the colour of the social network interface so that it consumes less battery while we achieve a better view at the end of the day.

To enable it, you must click on your profile image to open the contextual menu of Twitter Settings on your mobile. Open the Settings and privacy menu and select Display and sound. Inside you will find the option to turn on the dark mode and program it by hours and by “type of tones”.

Retrieve The Chronological Order

One of the things we all hate about the algorithm-based timeline is that we miss out on exciting tweets that the social network itself doesn’t consider important to us. Twitter is not the only social media service that does this as all other social networks, including Facebook, Instagram and more, use the algorithmic timeline to deliver the content that looks best to them, not you.

Fortunately, there is a relatively new Twitter feature that allows us to switch to a timeline that shows the latest tweet first. To enable this feature, tap the star button in the upper right corner and then select the option “See the latest tweets”.

Edit Photos

When uploading an image or photograph, you can edit it without leaving the app. Click on the lower icon of the uploaded image in the shape of a brush to work with different editing tools that give another aspect to the content you want to upload.

As if it were any other photo editor, you can apply live filters, crop the image, alter variables of the photograph such as its contrast or exposure, add text to the photo or insert stickers to give a more fun touch to the images. Images.

Mute And Lock Accounts

Being the place chosen by the community to hold their discussions, there may be times when you want to stay away from certain people or words, especially to avoid fights and confrontations. This is why Twitter provides tools to silence accounts and hashtags. You have the option to mute or block inappropriate accounts from appearing on your timeline.

Prevent Videos From Playing By Themselves

If you find it annoying that the videos are shown on the social platform play themselves, and you prefer that this not be the case, not only to avoid scares when scrolling the wall but also to save battery, Twitter has an option to prevent it. Again, go to the Settings menu and select Settings and privacy until you find the Data usage options at the bottom. Finally, click on the Auto-play videos option and choose whether they should start with WiFi only, or Never.

Also Read: PDF Bear Guide Converting Your PDFs To PNGs

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The first mistake to avoid if you are a company, and you decide to bet on entering social networks, is to treat them all the same, with the same content, at the same time, on the same day. Error, each social network has its peculiarities.

We must not forget one fundamental thing, which is common to all social networks, it is a very effective channel to maintain fluid and informal communication with your consumers. Whether you like them more or you like them less, we must recognize that as a communicating glass they are perfect thanks to the environment in which they are used, and the ease of being able to do it on various devices.

Facebook

What can we say about Facebook that you don’t already know? It is the social network par excellence, the one with the most users in the world. It serves to teach the world what you want them to see, right? Indeed it is, and as a company, what I want to show. The key will be the capture of traffic that directs to your website, and how to do it is the question. You must display content that is of interest to your target audience. Tips, blog articles that solve your doubts or problems, or your quality audiovisual content, which manages to intrigue those who see it.

Remember that all your content must be adapted to your product and the target audience, from which you can prospect through Market Research (IM) techniques and keep track of the statistics that Facebook provides you.

Facebook is the social network that most allows you to diversify your objective because you can try to achieve sales, notoriety, create a community, make a brand, and a long that will make you use social networks differently.

Twitter

In this social network, we must take into consideration a data that is not shown and that many people do not know, there is a high percentage of Twitter accounts that are false, inactive, business or entertainment, in short, many junk accounts that are not useful for nothing, just to lose your investment. Therefore, the first advice that we give you is not to invest money in this social network, unless you are a large company to which a few thousand euros do not mean anything.

Investments aside, Twitter has been relegated to a utility for companies. Communicate with immediacy events or specific actions that have a short period. In addition to trying to be another way of attracting traffic for your website.

It is very useful if you carry out advertising actions with influencers, since before the “famous” or “juicy” news, thanks to the RT they are extended to thousands of people.

Instagram

We enter the network where the term “posture” is taken to its maximum expression. The climax of the posture is in this social network, above the others that also have their part.

Well, posture aside, Instagram is one of the social networks that are based solely on audiovisual content, where your priority is to upload creative, original, and high-quality photos. If you want to sell your products through this network, you should find the most suitable feed for your audience and a photography model that enhances the virtues of the product, for example, showing its various uses or different moments of consumption.

Also, you have the opportunity to sell your products through “Instagram stories”, where you will get a greater reach and maybe a higher sales conversion.

Pinterest

We arrive at a social network whose interface, usability, and functions are completely different from those already mentioned. It is organized into thematic walls, and within each wall, there are hundreds of “pins”, which are the elements that you upload to the social network. You can follow people, save isolated pins or walls, etc.

Its content is based on the audiovisual, quite similar to Instagram, but with a somewhat more professional and less posturing profile. Widely used by companies in the fashion sector, weddings, accessories, and beads, etc. It has the particularity of being called the social network for women, due to the high number of registered female persons (80%), a fact to take into account depending on who your target audience is.

Youtube

Another element of the omnichannel with which we intend to attract our users. Despite being 13 years old, it is still on the rise and does not seem to stop, at least in the short term. We all know YouTube, a platform to upload and watch videos about all kinds of topics. It is a channel that we must take advantage of if we have audiovisual content that helps users.

LinkedIn

The social network is considered rather as the main employment portal. Publications are always aimed at adding value to professionals, through articles or opinions about your sector of activity. It is also useful to communicate professional events or find out about them. And without a doubt, its main function as a talent recruiter if you are looking for personnel to incorporate.

Also Read: What Is The Speech Recognition And Synthesis

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