Social Networks, The Basis Of Fame

Of course, there would be no influencers without social media. Sharing videos, broadcasting messages or even creating a tight-knit community cannot do without support. Whether it is called Facebook, Instagram or Youtube, the social network is today essential to make itself known, and it constitutes the basis of the tools of web influencers. From these pages, trends, fashions or stories are created, and each has its specificities.

Tools To Watch Over Your Accounts

If social networks are essential among the tools of web influencers, they are also constantly evolving. Regularly, new ways of communicating appear, offering new opportunities for influencers to make themselves known. But the proliferation of networks can also be a problem when it comes to managing them all. Tools like Agorapulse, for example, will then be handy because they allow all interactions, messages and account mentions to be centralized in a single interactive box.

The Tools Of Web Influencers To Reach New Targets

If influencers are interesting for advertisers and brands, it is, of course, thanks to their community. The more it is developed, the more interesting the influencer and the more he can claim a high remuneration. Reaching new targets is, therefore, a priority for all influencers. With a tool like Combin Growth, they can analyze the characteristics of their community on Instagram, then target new people by automation by creating filters adapted to their specificity.

Analyze Your Community To Increase Its Performance

The tools of web influencers primarily serve the reputation of its user. Software like Emplifi has therefore been created to allow any influencer to analyze with precision the characteristics of their community and those of their competitors. The idea here is to obtain material to plan a budget and especially to personalize future publications so that they correspond perfectly to the followers’ expectations.

Optimize Your Strategy On Social Networks

Social networks are always a matter of communication, and the tools of web influencers must allow the optimization of these flows to control the results. Thus, Buffer, for example, allows you to create publications either automatically or through reminders to refine the strategy and stay permanently connected. In addition, the application integrates many features such as a dashboard that will allow you to assess the engagement rate quickly, the number of followers or the number of people affected by the publication.

Also Read: E-commerce, What Is It And Why Does Your Business Need It

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However, there are also some things brands need to know about working with fashion influencers if they want to run successful influencer marketing campaigns.

Define Your Campaign To Orient Your Influencer Search

The first step of any influencer campaign, and one of the most important, is to define your goals. Know what you want to achieve with your campaign, so that you can map out how to work towards your objectives.

In addition to your goals, think a bit about what type of campaign you want to run. Consider questions like:

• What niche does your brand and its products fit into, if any?
• Do you want to show off specific products, or is the campaign more general?
• Which geographical area are you targeting – worldwide, a specific country or city?
• How long will the campaign run, and is it centered around any important dates?
• How much can you pay influencers, both in free products and fees?
• What values does your company promote?

The answers to these questions will help guide your influencer search. For example, fashion is an extremely general term. But if your brand fits into a more specific niche, like slow fashion or hand-knit wool sweaters, you could start by looking for some influencers who also work in that niche. Or, imagine your brand makes a point to promote racial diversity and inclusivity. Reflect those values in the selection of influencers.

Choose Your Social Network Wisely

Another thing to establish early on is your target audience. Consider the demographics of the people you want to reach, like their age, gender, location, interests and spoken language.

Based on this, you can decide which social network will best connect you to your target. For example, if you want to reach people located in China, Instagram wouldn’t be the best option, as that network is banned in that country.

That being said, fashion is an extremely visual category, so it’s best to go with a visual platform. Twitter might not be your best choice, as you can better show off your clothing and accessories with the more visual types of media found on Instagram, YouTube or TikTok.

Reconcile the habits of your target audience with the type of content you want to create, and choose the social network that best helps you do both.

Discuss Different Media Formats And Content Ideas

After you choose your campaign’s social network, brainstorm what types of media formats you plan to use. For example, on Instagram alone you have various options: static posts, ephemeral stories, IGTV’s long-form video, Reels’ short-form video, livestreams and even now live rooms.

Next, come up with some content ideas you can use in your campaign, like:

• A giveaway of your products, hosted by an influencer
• A digital lookbook or art video that uses your products to tell a story
• A takeover, in which an influencer posts directly from your account
• Behind-the-scenes content at fashion shows, conferences and other events
• Q&As with influencers about how your products fit and wear
• Guides about how to style certain products, how to care for your products, the best products for a specific season, etc.

Gift guides are another good idea for fashion companies working with influencers, as seen here in this collaboration between Everlane (@everlane) and Olivia Sui (@oliviasui).

Finally, ask the influencer! Influencers are the experts when it comes to content creation, so they may have an idea that never occured to you. Or, they may be able to offer a unique perspective on what you’ve already done in the past.

Send Influencers Products They’re Excited About

Some of these content ideas directly rely on an influencer’s first impressions and spontaneous reactions to your clothing or accessories. Naturally, if the influencer is truly excited about your product, that’s more likely to show through in their content. And authentically engaging content will come across better to followers.

This depends on if your campaign is promoting a specific product, or just your brand in general. If it’s the latter, and you have an e-commerce website, send influencers a voucher to redeem online. This means they get to choose the products they like most and which complement their unique style.

When promoting a specific product, find out which variation an influencer prefers. Imagine your campaign is promoting the company’s newest pair of sneakers to hit the market. Well, what color does the influencer want? Do they want high-top or low-cut? Find out what most speaks to them so that your product makes the best first impression possible.

Finally, give influencers creative freedom when creating their content. They know how to best communicate with their audience, so let them! If you micro-manage influencer work, you risk making the content come across as inauthentic and forced, which will cause followers to be less engaged.

If You’re An E-commerce, Use Influencer Discount Codes And Shopping Integrations

Most fashion brands nowadays have some e-commerce component to their business. And when working with influencers, sync up your campaign and your e-commerce as much as possible.

First of all, if the social network you’re using has any type of shopping integration, set it up. Instagram, for example, allows you to tag products in content, which users can then click to navigate directly to the product’s shopping page. Further, brands can now designate Instagram influencers as “business partners”, giving them permission to tag the brand’s products in their own content.

Next, if you haven’t already, use influencer discount codes. These are coupons, created uniquely for each influencer, which offer followers a special discount when shopping on your site. These codes can incentivize sales, or at the very least get curious bargain hunters looking at your products and understanding what your brand is all about.

Nano influencer Shae Memmott (@shaemakes) promoting her discount code for fashion brand Liam & Co. (@liamandcompany).

Conclusion

Fashion is one of the categories best-suited to influencer marketing. It is highly visual, and it’s relatively easy to ship clothing and accessories to influencers. Further, there are so many different niches within the fashion industry, so you can find influencers who help you target your exact niche.

Just always remember to define your campaign thoroughly beforehand, and guide your influencer search with your campaign objectives. Send influencers products they’re excited to get, and connect them as much as possible with your e-commerce platform.

Also Read: Top SERP Checker, SpySERP.com Is A Real Deal!

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Now, any marketing strategy in social networks requires a large investment of time and work. You need to plan content and posts weeks, and constantly take care of collaborations with influencers. However, those channels managed professionally and with constant publications hardly provide benefits from the marketing perspective if they do not have followers. Just because publishing the first post seems easy doesn’t mean that getting started with any of these platforms is as simple as it sounds. Because followers rarely arrive on their own, getting and keeping them is a laborious and highly responsible task. As a consequence, and faced with the question of how to get followers, many come to consider buying them and, therefore, take the fast path to success on social networks. Now, although buying likes seems interesting, does it make sense?

The Business Of Likes And Followers

Where do you buy followers? On the Internet, there are innumerable providers specialized in “buying followers”. With a short Google search, you will find an extensive list of web pages that offer some form of selling followers.

Many of the Internet providers cover a wide spectrum, as they are not only limited to the sale of followers for Instagram, Facebook, and Twitter but also cover the set of social networks, including Snapchat, YouTube, Google+ and even Soundcloud. Besides, on some platforms, you can decide if you only opt for the purchase of followers, that is, likes, or if you prefer to also acquire other types of interactions such as shares, comments, retweets, or downloads. Also, some providers even allow you to select the national or international scope of the fictitious accounts that carry out these interactions.

In principle, all suppliers that market with followers usually do it through packages. For example, 1,000 followers are acquired at once or spread over several weeks. If you opt for large packages, you usually get a discount and smaller packages are available from 10 euros, although there is no pre-established limit price from here. In addition to a significant number of followers and likes, the provider also offers higher quality user profiles in exchange for a more expensive offer. In short, buying followers or buying likes does not represent a great investment of money, since it is possible to acquire a few thousand followers on Instagram for a few euros.

Unlikely Influencers

When there is suddenly a drastic increase in followers on an account, the first problem arises. A channel whose number of followers increases to 10,000 in just a few days seems anything but credible and organic. Although for companies, at first glance, this may not be of any importance, the purchase of followers can have as a dire consequence the loss of consumer confidence in the brand. In addition to corporate profiles, some private users make a living through cooperations on social networks: bloggers, vloggers, actresses or models, better known as influencers, for whom likes and interactions are essential.

If you are a blogger or influencer, companies that are interested in starting cooperation can quickly determine if you have built your reach organically or if you have bought likes and followers. Currently, numerous tools allow you to analyze an Instagram account in seconds. Thus, when a company is looking for an influencer as a testimonial for its products but finds in the statistics with which the followers were bought, it will immediately lose interest in cooperation. Now, identifying whether an account bought followers or not is not only achieved through statistical tools: a glance at the list of followers says much more than a thousand analyzes. Typical indicators of follower buying are profiles without photos and cryptic names.

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