How To Advertise In The Metaverse

But if there is something that we from marketing want to know in-depth, it is: How to advertise successfully in the Metaverse?

We propose three differentiated lines:

• The first and product-focused use of the WOW effect in the physical world. Through augmented reality, we can see the product’s properties, visualize it on another scale, manipulate it and investigate it to compare it with other options. If we are dealing with a service, we can immerse ourselves in the experience and benefits, directly attacking the user’s needs to solve and the doubts he wants to answer.
• The second line lies in the product placement. That is, we will place our brand and, above all, our values ​​in the Metaverse. In this way, we can dress our avatars with our product, place subliminal advertising along a route, or, just like on a day-to-day basis, use advertising banners to promote ourselves. We can be a display that adds value to the client’s virtual experience, create our events, and sponsor environments that our clients will visit.
• Third and last, we have the possibility of being acquired as a unique product or brand, that is, exclusivity thanks to Non-Fungible Tokens (NFT), due to the support of the blockchain. Thanks to this, we have a follow-up of the true owner of the asset. This last line can be combined with the previous ones as long as we are clear about our strategy.

What Barriers Do We Find To Selling In The Metaverse

One of the main barriers in this new emerging marketing is the means of payment; While we can continue to talk about fiat currency (based on the belief of the community and the value established by the markets), we cannot leave behind the cryptocurrencies that are so much talked about today. These have a wide range, and their value is always associated with the dollar, so standardization of currencies and assets and backing it with NFTs will be the next step in the Metaverse and everything that entails in the coming years.

The Metaverse Is More Than A Fad

In recent months we have seen much news related to the Metaverse in the media using terms such as “a new world” or “a near future.” So much so that Facebook itself has changed its name to become known as Meta, giving greater visibility to the new brand. This article does not intend to talk about trends but about a revolution that goes beyond a virtual social network or video games. We are talking about multiple sectors: marketing, industrial, education, art, and experiences, retail. In this new world, the physical world is intended to converge with the virtual world. Today, we have technologies advancing by leaps and bounds and providing realism and synchrony in amazing experiences.

For this, we need the union of hardware and software. Concerning the first, we have seen failures such as Google glasses, great potentials such as Microsoft’s Hololens 2, and, finally, Meta’s Quest 2 that democratize access with cheaper prices and that they can be a key element in the market penetration of this new environment. We have a very wide catalog of platforms if we talk about software. Some are already well known as video games, which have recently shown social meeting points, with the Ariana Grande concert in Fortnite being the best example.

The Next Steps Of The Metaverse

We seem to have all the ingredients to create a good recipe. Still, we are missing two very complicated steps, interoperability between different media and continuity between video games, social experiences, and the real world. Accessing the Metaverse from any platform, any device, and with the technology you prefer will be the next barrier to overcome.

In this line, several platforms begin to be less strict in terms of exclusivity since the pure Metaverse will be a decentralized space, using blockchain technologies and governed by each of its users. In this attempt at continuity between platforms, Meta has opened the possibility of using their avatars to connect between different worlds, again with their intention to position themselves in this paradigm.

Also Read: How Do You Communicate Your Offers To Your Customers

The post Metaverse A New Channel For Your Ecommerce appeared first on Trends Tech Blog.

The first mistake to avoid if you are a company, and you decide to bet on entering social networks, is to treat them all the same, with the same content, at the same time, on the same day. Error, each social network has its peculiarities.

We must not forget one fundamental thing, which is common to all social networks, it is a very effective channel to maintain fluid and informal communication with your consumers. Whether you like them more or you like them less, we must recognize that as a communicating glass they are perfect thanks to the environment in which they are used, and the ease of being able to do it on various devices.

Facebook

What can we say about Facebook that you don’t already know? It is the social network par excellence, the one with the most users in the world. It serves to teach the world what you want them to see, right? Indeed it is, and as a company, what I want to show. The key will be the capture of traffic that directs to your website, and how to do it is the question. You must display content that is of interest to your target audience. Tips, blog articles that solve your doubts or problems, or your quality audiovisual content, which manages to intrigue those who see it.

Remember that all your content must be adapted to your product and the target audience, from which you can prospect through Market Research (IM) techniques and keep track of the statistics that Facebook provides you.

Facebook is the social network that most allows you to diversify your objective because you can try to achieve sales, notoriety, create a community, make a brand, and a long that will make you use social networks differently.

Twitter

In this social network, we must take into consideration a data that is not shown and that many people do not know, there is a high percentage of Twitter accounts that are false, inactive, business or entertainment, in short, many junk accounts that are not useful for nothing, just to lose your investment. Therefore, the first advice that we give you is not to invest money in this social network, unless you are a large company to which a few thousand euros do not mean anything.

Investments aside, Twitter has been relegated to a utility for companies. Communicate with immediacy events or specific actions that have a short period. In addition to trying to be another way of attracting traffic for your website.

It is very useful if you carry out advertising actions with influencers, since before the “famous” or “juicy” news, thanks to the RT they are extended to thousands of people.

Instagram

We enter the network where the term “posture” is taken to its maximum expression. The climax of the posture is in this social network, above the others that also have their part.

Well, posture aside, Instagram is one of the social networks that are based solely on audiovisual content, where your priority is to upload creative, original, and high-quality photos. If you want to sell your products through this network, you should find the most suitable feed for your audience and a photography model that enhances the virtues of the product, for example, showing its various uses or different moments of consumption.

Also, you have the opportunity to sell your products through “Instagram stories”, where you will get a greater reach and maybe a higher sales conversion.

Pinterest

We arrive at a social network whose interface, usability, and functions are completely different from those already mentioned. It is organized into thematic walls, and within each wall, there are hundreds of “pins”, which are the elements that you upload to the social network. You can follow people, save isolated pins or walls, etc.

Its content is based on the audiovisual, quite similar to Instagram, but with a somewhat more professional and less posturing profile. Widely used by companies in the fashion sector, weddings, accessories, and beads, etc. It has the particularity of being called the social network for women, due to the high number of registered female persons (80%), a fact to take into account depending on who your target audience is.

Youtube

Another element of the omnichannel with which we intend to attract our users. Despite being 13 years old, it is still on the rise and does not seem to stop, at least in the short term. We all know YouTube, a platform to upload and watch videos about all kinds of topics. It is a channel that we must take advantage of if we have audiovisual content that helps users.

LinkedIn

The social network is considered rather as the main employment portal. Publications are always aimed at adding value to professionals, through articles or opinions about your sector of activity. It is also useful to communicate professional events or find out about them. And without a doubt, its main function as a talent recruiter if you are looking for personnel to incorporate.

Also Read: What Is The Speech Recognition And Synthesis

The post What Are The Social Network Good For Business appeared first on Trends Tech Blog.