Define Your Voice And Your Story

Your brand image on Instagram has to be aligned with the values ​​and objectives of your company. To start creating your content strategy, you have to be very clear about what you want to tell and how you want to tell it.

In social networks, storytelling or brand narration is successful. All the elements of your brand image on Instagram come together to tell the story of your company. It is crucial to define the values ​​that your organization represents, why your service or product has value for users and your differential value.

If you have all this clear, you can start creating the brand image on Instagram.

• Choose a tone of voice that connects with your target customer (youth, formal, educational, journalistic).
• Select a color palette according to what you want to convey.
• Define the style of your visual content. (Minimalist, ornate, product photos, explanatory videos, with text, etc.)

Content Creation For Instagram

Between photographs, stories, reels and IGTV, the possibilities of creating content on Instagram are very wide. The general recommendation is to use them all, but you should keep in mind: It is better not to publish than to publish anything nonsensical.

It is unnecessary to publish content every day, but it is necessary to do it with some regularity and try to make it varied. It is advisable to analyze what kind of content you can offer (humour, data, visually attractive photos or videos, etc.) and plan a content calendar for Instagram that defines what and when you will publish.

The Key To Success Interactions On Instagram 

Once you have defined your brand image on Instagram, created your account and started publishing your content, the task of getting a loyal audience begins. Having a detailed profile, an exciting product, and a friendly tone is not enough for your community on Instagram to grow.

Instagram algorithm changes every so often, but in recent updates, there is a common denominator: engagement has priority and is what most brings visibility, so it is important that Midas your results and monitors all your actions.

When it comes to engagement, it refers to the interactions that Instagram users have with your posts. Instagram values ​​both the quantity and the quality of these interactions and considers them when showing your content to other users. The main interactions that your users can have with your content are (in order of priority):

• Super like or save from post
• Share
• Comment
• Likes

Getting these interactions takes time and dedication and valuable and engaging content, but there is a golden rule: If you engage with your community, it engages with you.

Strategies To Improve Your Engagement On Instagram

These are some of the tactics you can follow to improve your engagement on Instagram:

• Create Conversations: In your publications, ask for opinions and be interested in your users’ experiences. Throw questions and answer the comments of your followers, always trying to maintain a conversation.
• Share User-Generated Content: If your followers are creating content (photos, videos, reviews, etc.) with your product/service, share it. This makes customers see that the brand is close and cares about customer satisfaction.
• Please take advantage of stories to conduct surveys, games and other interactive activities: They generate engagement and allow you to learn more about the likes and interests of your followers to improve their loyalty.

We Help You Create Your Brand Image On Instagram

Creating and maintaining your brand image on Instagram is a full-time job. For this reason, it is often best to have the help of professionals who can dedicate all the time necessary for your brand to grow and succeed in social networks.

Also Read: Advice For Aspiring Data Scientists

The post How To Create Your Brand Image On Instagram appeared first on Trends Tech Blog.

Start With A Clear Goal

To give you an idea, an Instagram account can help you

• Gain visibility amongst your prospects
• Grow your brand awareness.
• Gather ideas for content.
• Get the news you want to read in real-time.
• Interact with other users by sharing your ideas and articles.

Which strategy you use will depend on your goals.

Set Up Your Instagram Account

You can use your personal Instagram account or create a professional account. It’s up to you! Make sure you have accurate information on your profile, especially your contact info (email, address, phone number.) Don’t forget to connect your Instagram with your Facebook account. Your profile acts as your bio, and this is your third step when creating your professional account.

Personalize Your Instagram Bio

To help future clients get to know you better, make sure your professional Instagram account is complete with the following elements:

• A link to your website.
• A short bio that reflects your experience.
• A clear description of your field and products.
• Some of your achievements to show off your know-how.
• Advantages for customers.

Share all information that could serve as a sales pitch. On Instagram, you will gain more followers when you offer interesting content.

Stand Out Easily By Choosing The Right Username

Your username is your identity on Instagram. It’s important to choose this well. The platform has a tool where you can search for available usernames. You can also choose a name based on your sector or, as we were discussing before, depending on your goals. In all cases, a catchy name is sure to generate more sales. Create a winning combo of keywords you want to put in your name. This will rank you higher on Instagram and Google search results. And make sure it isn’t too long. Choose a username that’s easy to remember.

Enrich Your Content With Images And Videos

With relevant images and videos, your Instagram account will be more captivating. Instagram requires photos of different sizes for your profile, stories and organic posts. It’s essential to respect these sizes and choose high-quality images.

Organize Your Posts

To make your professional Instagram account more dynamic, you need to be specific about how often you will post your content, images and videos. It is also important to take care when you’re choosing the content for your posts. Don’t stray from your goals. Publish interesting stuff and use the right hashtags. Dynamic content is what will let you stand out in Instagram’s algorithm and maintain your visibility.

Optimize The Content Of Your Posts

A quick search will help you choose the best keywords. On Instagram, hashtags play an essential role. Be sure to take advantage of them. Hashtags will let you reach a large audience, and increase your number of followers in the process. #photooftheday, #TBT and #throwbackthursday, #motivationalmonday, #blogging are the hashtags you want to use if you want to attract followers and interact with new prospects. And there are so many more. As for captions, choose the right length and only include the essentials. To attract your audience’s attention, Instagram offers 1001 possibilities.

Offer Content That Inspires Trust

To launch your business on Instagram, you need to earn your prospects’ trust. And the only way to do this is through quality content. You can evaluate the quality of your content based on several elements that we have already mentioned. All that’s left to do is reread, remember and apply these tips. Two final steps remain for finishing up the creation of your professional Instagram profile.

Be An Active User

Stay active, so you continue to attract new followers. It’s not enough to boost your own posts. You also need to like and comment on your subscribers’ posts. Encourage exchanges, conversations, comments and sharing.

Find The Best Influencers For Your Marketing Strategy

With high-quality content, you’ll create your own buzz. Attract influencers who can share your posts with their communities. Gain the support of influencers and watch as travel lovers, new technology enthusiasts, fashion addicts, and many other categories of users join your Instagram influence campaign. Now you know the two main factors to success on Instagram: quality content and positive interaction with your followers.

Also Read: Technology Can Improve Your Business

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