Define Your Voice And Your Story

Your brand image on Instagram has to be aligned with the values ​​and objectives of your company. To start creating your content strategy, you have to be very clear about what you want to tell and how you want to tell it.

In social networks, storytelling or brand narration is successful. All the elements of your brand image on Instagram come together to tell the story of your company. It is crucial to define the values ​​that your organization represents, why your service or product has value for users and your differential value.

If you have all this clear, you can start creating the brand image on Instagram.

• Choose a tone of voice that connects with your target customer (youth, formal, educational, journalistic).
• Select a color palette according to what you want to convey.
• Define the style of your visual content. (Minimalist, ornate, product photos, explanatory videos, with text, etc.)

Content Creation For Instagram

Between photographs, stories, reels and IGTV, the possibilities of creating content on Instagram are very wide. The general recommendation is to use them all, but you should keep in mind: It is better not to publish than to publish anything nonsensical.

It is unnecessary to publish content every day, but it is necessary to do it with some regularity and try to make it varied. It is advisable to analyze what kind of content you can offer (humour, data, visually attractive photos or videos, etc.) and plan a content calendar for Instagram that defines what and when you will publish.

The Key To Success Interactions On Instagram 

Once you have defined your brand image on Instagram, created your account and started publishing your content, the task of getting a loyal audience begins. Having a detailed profile, an exciting product, and a friendly tone is not enough for your community on Instagram to grow.

Instagram algorithm changes every so often, but in recent updates, there is a common denominator: engagement has priority and is what most brings visibility, so it is important that Midas your results and monitors all your actions.

When it comes to engagement, it refers to the interactions that Instagram users have with your posts. Instagram values ​​both the quantity and the quality of these interactions and considers them when showing your content to other users. The main interactions that your users can have with your content are (in order of priority):

• Super like or save from post
• Share
• Comment
• Likes

Getting these interactions takes time and dedication and valuable and engaging content, but there is a golden rule: If you engage with your community, it engages with you.

Strategies To Improve Your Engagement On Instagram

These are some of the tactics you can follow to improve your engagement on Instagram:

• Create Conversations: In your publications, ask for opinions and be interested in your users’ experiences. Throw questions and answer the comments of your followers, always trying to maintain a conversation.
• Share User-Generated Content: If your followers are creating content (photos, videos, reviews, etc.) with your product/service, share it. This makes customers see that the brand is close and cares about customer satisfaction.
• Please take advantage of stories to conduct surveys, games and other interactive activities: They generate engagement and allow you to learn more about the likes and interests of your followers to improve their loyalty.

We Help You Create Your Brand Image On Instagram

Creating and maintaining your brand image on Instagram is a full-time job. For this reason, it is often best to have the help of professionals who can dedicate all the time necessary for your brand to grow and succeed in social networks.

Also Read: Advice For Aspiring Data Scientists

The post How To Create Your Brand Image On Instagram appeared first on Trends Tech Blog.

What Is Corporate Branding

Corporate branding could be defined as the perception that consumers have of a brand or company. It is an intangible but highly relevant value, particularly in a digital context where users constantly receive advertising messages. In other words: it is about building the company’s identity to make it recognizable and recognized. Improving the branding of a brand is a strategic decision that, carried out correctly, brings many benefits: working on the corporate branding of a company consistently can increase a company’s income by up to 23%.

5 Ways To Improve Corporate Branding

1. Define The Company Vision

An adequate and clear company vision shows consumers how your products or services can solve their needs and what values ​​are behind your brand. For example, the vision of a brewing company may be to recover traditional brewing processes. Another brewing company may choose to want to modernize the market with new products. Defining these two visions is the first step in making different decisions regarding digital communication, visual identity, the “tone” of communications.

2. Look For An Emotional Connection

Emotions play an essential role in purchasing decisions, especially when consumers compare similar products or services in price, quality, or performance. In that case, the balance may tip towards the brand with which they generate an emotional connection. For example, it is common for sports brands to generate branding through emotions such as motivation or positive feelings associated with sports. On the other hand, a food brand can appeal to the sense of community from family meals. Later, it is about developing this idea through the messages and stories that the brand communicates.

3. Develop Brand Identity

The brand identity includes two elements:

• A visual art: the logo, the brand colors, the type of images shared in social networks.
• Tone and style of communication in written messages: from the newsletter to texts on social networks.
• Depending on the values ​​chosen and also taking into account the public to which your products or services are directed, the tone can be close, authoritative.

Ultimately, it is about developing a corporate branding that makes your brand recognizable in all the aspects it appears to potential clients, including digital presence and the offline world.

4. Work The Communication Channels

It is estimated that a user must see between 5 and 7 times the brand’s messages for them to begin to recognize and remember it. It is necessary to transfer the brand identity to the different communication channels that allow the meeting between consumers and companies: from packaging to the website, slogans, display advertising (banners), or business cards, among others.

5. Integrate Branding With Other Strategies

Integrating corporate branding in the rest of the strategies, including the digital marketing strategy, is essential. It’s about ensuring that branding cuts across all levels of a business – from product development decisions to the way employees interact with customers.

How Can Corporate Branding Help Your Company

• We are increasing the recognition of the company by the client.
• We are strengthening the credibility of the company and trust.
• You are reinforcing customer loyalty.
• It is transferring the credibility of the brand to the new products that are launched.

By following these tips, you can generate memorable corporate branding that makes a difference.

Also Read: Improve The Cybersecurity Of Your Company

The post 5 Ways To Improve Your Company’s Corporate Branding appeared first on Trends Tech Blog.

However, there are also some things brands need to know about working with fashion influencers if they want to run successful influencer marketing campaigns.

Define Your Campaign To Orient Your Influencer Search

The first step of any influencer campaign, and one of the most important, is to define your goals. Know what you want to achieve with your campaign, so that you can map out how to work towards your objectives.

In addition to your goals, think a bit about what type of campaign you want to run. Consider questions like:

• What niche does your brand and its products fit into, if any?
• Do you want to show off specific products, or is the campaign more general?
• Which geographical area are you targeting – worldwide, a specific country or city?
• How long will the campaign run, and is it centered around any important dates?
• How much can you pay influencers, both in free products and fees?
• What values does your company promote?

The answers to these questions will help guide your influencer search. For example, fashion is an extremely general term. But if your brand fits into a more specific niche, like slow fashion or hand-knit wool sweaters, you could start by looking for some influencers who also work in that niche. Or, imagine your brand makes a point to promote racial diversity and inclusivity. Reflect those values in the selection of influencers.

Choose Your Social Network Wisely

Another thing to establish early on is your target audience. Consider the demographics of the people you want to reach, like their age, gender, location, interests and spoken language.

Based on this, you can decide which social network will best connect you to your target. For example, if you want to reach people located in China, Instagram wouldn’t be the best option, as that network is banned in that country.

That being said, fashion is an extremely visual category, so it’s best to go with a visual platform. Twitter might not be your best choice, as you can better show off your clothing and accessories with the more visual types of media found on Instagram, YouTube or TikTok.

Reconcile the habits of your target audience with the type of content you want to create, and choose the social network that best helps you do both.

Discuss Different Media Formats And Content Ideas

After you choose your campaign’s social network, brainstorm what types of media formats you plan to use. For example, on Instagram alone you have various options: static posts, ephemeral stories, IGTV’s long-form video, Reels’ short-form video, livestreams and even now live rooms.

Next, come up with some content ideas you can use in your campaign, like:

• A giveaway of your products, hosted by an influencer
• A digital lookbook or art video that uses your products to tell a story
• A takeover, in which an influencer posts directly from your account
• Behind-the-scenes content at fashion shows, conferences and other events
• Q&As with influencers about how your products fit and wear
• Guides about how to style certain products, how to care for your products, the best products for a specific season, etc.

Gift guides are another good idea for fashion companies working with influencers, as seen here in this collaboration between Everlane (@everlane) and Olivia Sui (@oliviasui).

Finally, ask the influencer! Influencers are the experts when it comes to content creation, so they may have an idea that never occured to you. Or, they may be able to offer a unique perspective on what you’ve already done in the past.

Send Influencers Products They’re Excited About

Some of these content ideas directly rely on an influencer’s first impressions and spontaneous reactions to your clothing or accessories. Naturally, if the influencer is truly excited about your product, that’s more likely to show through in their content. And authentically engaging content will come across better to followers.

This depends on if your campaign is promoting a specific product, or just your brand in general. If it’s the latter, and you have an e-commerce website, send influencers a voucher to redeem online. This means they get to choose the products they like most and which complement their unique style.

When promoting a specific product, find out which variation an influencer prefers. Imagine your campaign is promoting the company’s newest pair of sneakers to hit the market. Well, what color does the influencer want? Do they want high-top or low-cut? Find out what most speaks to them so that your product makes the best first impression possible.

Finally, give influencers creative freedom when creating their content. They know how to best communicate with their audience, so let them! If you micro-manage influencer work, you risk making the content come across as inauthentic and forced, which will cause followers to be less engaged.

If You’re An E-commerce, Use Influencer Discount Codes And Shopping Integrations

Most fashion brands nowadays have some e-commerce component to their business. And when working with influencers, sync up your campaign and your e-commerce as much as possible.

First of all, if the social network you’re using has any type of shopping integration, set it up. Instagram, for example, allows you to tag products in content, which users can then click to navigate directly to the product’s shopping page. Further, brands can now designate Instagram influencers as “business partners”, giving them permission to tag the brand’s products in their own content.

Next, if you haven’t already, use influencer discount codes. These are coupons, created uniquely for each influencer, which offer followers a special discount when shopping on your site. These codes can incentivize sales, or at the very least get curious bargain hunters looking at your products and understanding what your brand is all about.

Nano influencer Shae Memmott (@shaemakes) promoting her discount code for fashion brand Liam & Co. (@liamandcompany).

Conclusion

Fashion is one of the categories best-suited to influencer marketing. It is highly visual, and it’s relatively easy to ship clothing and accessories to influencers. Further, there are so many different niches within the fashion industry, so you can find influencers who help you target your exact niche.

Just always remember to define your campaign thoroughly beforehand, and guide your influencer search with your campaign objectives. Send influencers products they’re excited to get, and connect them as much as possible with your e-commerce platform.

Also Read: Top SERP Checker, SpySERP.com Is A Real Deal!

The post 5 Tips For Brands Working With Fashion Influencers appeared first on Trends Tech Blog.

Interestingly, telecommunication became the norm. We saw numerous companies switch their business operations to the cloud and encouraged their employees to adopt work-from-home practices. A year of varied customer responses to the pandemic in 2020 provided us with insight into the latest marketing trends and the ones expected to dominate the digital marketing field in 2021. And for businesses to stay in the game these days need to be aware of such trends. Listed below are a few top marketing practices that you need to know for desired customer engagement, web traffic, and ultimately more sales.

• Marketing Content Through Ebooks

Whenever a person visits a website to find information about a particular topic, such as a cooking recipe, the website will suggest they download that information in an ebook form. One can come across thousands of these online, and the number is quickly growing. Marketing through ebooks will be a game-changer because every other person now downloads books in their electronic form instead of purchasing a hardcopy. Now, what better way to sell your services and products and build brand credibility than via a single source. All you will require is an easy ebooks creation tool and content to go along with it. They are relatively easy to produce and will offer you the best value for your money.

However, the most common issue you will face is distributing them to the right people. Sure, anyone can download an ebook, but will it be valuable for them? Some strategies include offering your ebooks through platforms such as Amazon.com or your website in exchange for the viewer’s email address, name, and other contact details. Due to the distinctive advantages that ebooks provide, it is only logical to incorporate them into your general marketing strategy, reaping its benefits in the process.

• Smartbidding

Automated bidding has already been here for the last decade or so. It is easy to see why: just put in the parameters like volume and price, and the computer will do everything else for you. However, there is a new form of automated bidding technique emerging. Marketers refer to it as Smart bidding. However, they always avoided using it and quickly shut it down as it used to be less feature-rich. It also had some issues, such as reduced audience targeting and minimal budgetary control.

But, low and behold, Google is continuously improving and refining the smart bidding algorithms. Experts now believe that it will be the way of the future and become a popular option amongst marketers in 2021. After all, who would want a tech giant such as Google to take responsibility for ad placement through the use of cutting-edge AI?

• Voice Searching

A marketing technique such as voice search is not a part of the Google algorithm, but it still dictates search engine results. Voice searches sometimes present less accurate search results to the user than what they would get if they typed something in the Google search bar. For SEO, it is wise for businesses to stay aware of the voice search option. Thousands of consumers have now adopted it as their primary way to conduct searches online.

For your content to have a high ranking when a consumer conducts a voice search, you must optimize it for voice. Your content needs to be more conversational, direct to sync and provide relevant search results to the user. It will allow your content to become more visible to customers and give you a boost in online traffic generation.

• Live Streaming

Due to the covid-19, there were no in-person business events in 2020, and customers had to stay at home instead of attending live events. It forced people to turn to live-streams, be it a branded live-stream, an Instagram live-stream from their favorite sports personality, or a live workshop stream. Facebook saw an increase in live views by 50 percent during lockdowns, while Instagram viewings increased by 70 percent. And these figures continue to grow in 2021.

Live-streaming through influencer engagement will allow your business to build trust and provide a platform for 2020 consumers that they always wanted. For instance, look at how influencers used Amazon to promote their favorite products. They took to Amazon live and started promoting products to people worldwide during live events. On top of that, these live events were shoppable. Meaning, It led to many consumers purchasing products while having no interruptions in their watching experience.

• Local SEO

Google updates its SEO algorithms every day. And if you own a local business, you need to make sure that all your listings remain current and verified on all popular search engines. It is vital because Google My business Listing provides customers with information such as business hours, geographical location, and services. Businesses need to ensure that such information is as accurate and possible. If there are any errors, they will annoy and misguide their customers, forcing them to go for their competitors instead.

One tip that businesses should look out for is incorporating a geographically-defined location inside their local listing. It will allow them to become visible in ‘near me’ searches. It is possible because most search engines, especially Google, give priority to relevance. And the more relevant your detail, the easier a prospective customer will find. Keeping your local listings up-to-date will allow your customers to get aware of any promotions, deals, or information you want to convey to them promptly.

Conclusion

While we could only cover a few popular digital marketing trends in this article, you shouldn’t ignore them and incorporate them into your marketing strategy for 2021. Little things such as shifting your focus more towards local search and social media or optimizing for voice search will bring in considerable revenue to your business. After all, who wouldn’t want their brand to be successful? All it will take is some development and improvisation to your digital marketing strategies.

Also Read: 3D Printers Will Change The Manufacturing Industry

The post Top Five Digital Marketing Trends That Will Fuel Your Branding In 2021 appeared first on Trends Tech Blog.