Why SMS Marketing Matters

SMS marketing is an integral part of any marketing strategy because it is one of the easiest and most effective ways to reach consumers. It does not require an internet connection, like social media, or a customer login to view it, like email. More and more businesses are using SMS messaging to communicate with their customers, for example, when sending a notification about household waste collection, which has increased exponentially in recent years. They realize they can leverage that first contact to increase that customer’s potential sales through targeted text advertising.

SMS Marketing Forecast Statistics

If you’re still not convinced that texting is more effective than email marketing or social media, here are some statistics that will change your mind:

The average open rate for SMS marketing is 98% – For comparison, email has an average of 21.33%, making SMS one of the most powerful marketing tools. Text message response rates are up to 295% higher than phone call responses – People are more likely to ignore a call than a text message. 50% of customers make a direct purchase after receiving an SMS containing a coupon or discount code – You can increase your sales simply by sending a targeted SMS to the customer. 75% of customers don’t mind receiving text messages from businesses if they consent. ​​

Give people what they want! If a customer has chosen to receive SMS, they want to know what you offer them. 83% of millennials say they open text messages within 90 seconds of receiving them – Your message will be viewed within two minutes of being sent. In addition, 77% of consumers say they are likely to positively perceive a company offering SMS messaging as a communication option. People prefer texting, so using an SMS marketing platform will only increase the number of customers.

Trends to Watch for SMS Marketing

New technologies and changing consumer behavior are paving the way for the future of SMS messaging. As a result, it is expected that more brands will embrace SMS marketing and leverage it to form more personalized relationships with their audience.

RCS Messaging

RCS messaging, also known as Rich Communication Services, is a modernized version of SMS messaging that incorporates features from texting apps like iMessage and WhatsApp into classic texting. These features include acknowledgments, keystroke notifications, images, videos, live notifications, GIFs, and many more that make it easy to showcase your messages. RCS is necessary for marketing via SMS because it allows businesses to interact with their customers one-on-one and send them rich media so they can make an informed purchasing decision.

Conversational Marketing

Brands should ditch the outdated formal and commercial style of messaging. Instead, they should take a more conversational approach and use texting to establish two-way communication with their customers. Below are a few scenarios that would benefit from more conversational SMS marketing.

Welcome Texts – Sending a heartfelt thank you message to a customer for making a purchase or creating an account on the brand’s website is a great way to start a conversation with a new customer and keep them coming back.

Abandoned Carts – This phenomenon occurs when online shoppers have items in their cart but never purchase them. Contacting the customer to remind them quickly brings them back to your site to complete their purchase. But, of course, offering a little discount doesn’t hurt either!

Event Invitations – If your business is hosting an event, you can send a personalized text to your customers with an invitation detailing why they could benefit from your event. Product Launch – Spread the word about a new product launch that your customers would like to have based on their previous purchases.

One-To-One Marketing

Currently, generic language and flat tone make many marketing text messages look like scams. This dissuades consumers from agreeing to receive text messages from companies. In the future, SMS marketing should be more precise about opt-in options and strive to personalize texts to customers and their unique circumstances.

Future Of SMS Marketing

The future of SMS marketing is preparing to be more personalized for the consumer, to offer more engagement between the brand and its consumers, and to be a more transparent interaction in your daily life. It provides a more one-on-one conversation that focuses less on sales and more on building a relationship with the customer to create loyalty, ultimately increasing sales in the long run. Sites like sms-gratuitlook to the future of SMS marketing and offer solutions for over 25 marketing needs, from loyalty marketing to event management to lead generation.

Also Read: Top Ways to Transfer WhatsApp from iPhone to Android

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We have a large number of actions to carry out our mobile marketing strategies, such as emails with a responsive design, specific applications, advertisements through web browsing, the SMS marketing campaign is It has become the most efficient and profitable communication channel for all professionals regardless of their activity sector.

• Always Think About The Mobile Code: The most effective thing is to think and design our content thinking of mobile devices, then we can change them to the standard format of a computer. Whenever possible, look for the most direct, short, and effective way to communicate your messages and avoid generic information.

• Clearly Define Your Goals: We must bear in mind our objectives as this way we can be clearer about the strategies that we must use, keep in mind that the strategies will not be the same if we intend to promote a product, achieve an increase in sales or improve our positioning on the Internet.

• Don’t Get Tired Of Asking Yourself. And Answering You, Of Course: For our mobile marketing campaigns to be effective we must have answers to questions such as what I want to convey, how important is, for my potential clients, what I am going to transmit to them or what means should I use to make my message more effective.

• Don’t Forget To Analyze And Measure: All the data and statistics that we generate through our mobile marketing campaigns, such as email opening and reading rates, customer conversion. Can give us very valuable information when it comes to fine-tuning future marketing campaigns, including bad results are valuable information to correct errors and increase our effectiveness.

• Do Not Create Non-Optimized Content: Always keep in mind that both texts and images must be legible on any device. The less text you use the better, mobile screens are not as big as a monitor and although you use responsive web design tools to ensure that they will be seen on any device. If you write a lot of text and go around the bush, that’s not what you can correct.

• Don’t Design Very Complicated Processes: Sometimes we make the mistake of wanting to collect a lot of information with a form that has many questions, keep in mind that typing from the mobile is not the same as doing it from a computer, so you know. Ask for the really necessary information and from the simplest way possible.

• Do Not Implement An App Simply For The Fact Of Having It: To provide information, it is enough that you have a website optimized for mobile devices, mobile applications must provide more functionality than providing information. Mobile applications are great tools to achieve very well segmented campaigns in which the customer is more receptive as they are a customer interested in a certain target.

Also Read: 5G Technology All Its Advantages And Disadvantages

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The new attack scheme used by cybercriminals is quite sophisticated, according to the WABetaInfo portal, which provides a very clear description of the procedure and its consequences on our devices. The key is to know how to protect yourself from these unwanted attacks that compromise our privacy.

The trick of the hackers is to send an SMS from an apparent computer that pretends to be a WhatsApp technical support requesting the user this verification code after signing the consent, with a very credible appearance that everything is legal and correct, but Nothing is further from reality, according to experts.

The technicians point out that it should not be forgotten that WhatsApp never asks for a message to send itself, it is rare and even ridiculous. Also, remember that the OK or green checker must be turned on and visible, apart from the fact that the platform never asks for data or codes to verify absolutely nothing, or at least not in this way.

The trick of the hackers is to send an SMS from an apparent computer that pretends to be a WhatsApp technical support. Experts show the official WhatsApp chat screen where you can see with complete clarity how there is no chat tool or option with the possibility of responding to any official message, as the creators of this sophisticated deception try to make you believe that so many headaches it is causing many users.

Also, it should be noted that many contacts that claim to be WhatsApp are not, and when she explores or delves a little deeper, it is discovered that they are fake or fake. Unfortunately, it is not a new practice on this platform by cybercriminals, so you have to pay close attention to what is answered and how it is done.

The problem has come from something as simple as WhatsApp verifying the new devices of its users, checking if it is linked to the original phone number, so it sends them a simple SMS to confirm that. But he never verifies the number on the device itself, it is enough with sending the SMS.

This protocol has been used as a decoy by hackers, who have seen in it a simple and clean way to get hold of the accounts and private data of many users who have stung the false letter, believing that they were complying with a protocol. original security, while their private accounts were being violated.

Keep in mind that if a hacker knows a personal number, and is done with the user’s verification code, they can appropriate their account and install it on any other device, even with a different number, posing as it, to be able to perform any type of cybercrime, since its purpose with these practices is usually quite dark.

To guarantee that this does not happen, the user only has to follow two simple verification steps: Configuration>Account, which means that every time someone tries to verify your number, they will need to accompany it with a pin with six digits that you must have previously created yourself with this same tool, thus ensuring much superior shielding in your preferred communication application.

Also Read: Focus On Identity And Access Management (IAM)

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